Monthly Archives: February 2011

Is anyone out there reading your tweets?

Social media outlets today are so saturated with content that it’s hard to tell what, if anything, gets heard. It’s kind of like the old saying “If a tree falls in a forest and no one is around to hear … Continue reading

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How to recover gracefully from a social media gaffe

What happens when one of your employees makes a mistake and accidentally posts a personal tweet out on the organization’s Twitter feed? It happened to the American Red Cross when social media specialist Gloria Huang sent the following rogue tweet … Continue reading

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Five examples of guerrilla marketing done right

As a company, what do you do when consumers have grown tired of and immune to big budget advertising? Some turn to guerrilla marketing and create clever small-scale or large-scale stunts to shock audiences and promote their brand. Guerrilla marketing … Continue reading

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