Monthly Archives: April 2011

How a viral video can take your product from obscurity to $1 million in sales

Robert Wagstaff thought he had a best seller on his hands when he invented a tongue brush to cure bad breath, but years later, after dozens of pitches to dentists and retailers and a $40,000 TV infomercial, he realized he … Continue reading

Posted in Social Media, YouTube | Tagged , , , | Leave a comment

You don’t have to be a fast talker to get your message across

JetBlue recently launched their new “Mr. Nonstop” ad campaign to highlight that they now offer 100 daily nonstop flights from Boston’s Logan International Airport. Their message is simple–to own the idea of nonstop. And who better to get the word … Continue reading

Posted in Airlines, Social Media, Travel, YouTube | Tagged , , , | 2 Comments

Don’t make this social media faux pas

Retailer Club Monaco may not have made a fashion faux pas, but they certainly made a huge marketing one when they excluded (as of this post date) a major social media channel from their homepage. They encourage you to subscribe … Continue reading

Posted in Facebook, Retail, Social Media, Twitter | Tagged , , | Leave a comment

How to be a smart cookie

How do you take a Facebook page about a cookie and turn it into something more? Simple–you tie in customer interaction with a good deed and give people an added incentive to visit your page and talk about your product. … Continue reading

Posted in Advocates, Facebook, Social Media | Tagged , | Leave a comment

Timing really is everything

It’s a popular sentiment that no one likes Mondays and that Thursdays and Fridays are favorite days of the week. This apparently applies to social media as well–the day of the week and time of day can have a huge … Continue reading

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Don’t let this happen to your company Facebook page–why monitoring and a call to action is necessary in social media

Zara, one of the largest international fashion companies, has more than 8 million fans on Facebook. But what happens to your social media strategy (if you can even call it that) when you post infrequently on your page, let the … Continue reading

Posted in Branding, Facebook, Monitoring, Retail, Social Media, Strategy | Tagged , , | Leave a comment