Timing really is everything

It’s a popular sentiment that no one likes Mondays and that Thursdays and Fridays are favorite days of the week. This apparently applies to social media as well–the day of the week and time of day can have a huge impact on how well your message is received on Twitter and Facebook. Buddy Media found that Facebook engagement on Thursdays and Fridays was 18% higher than the rest of the week, and that engagement was actually even better on Thursday than on Friday. Similarly, Twitter users are more engaged with tweets on Fridays, according to Twitter Chief Revenue Officer Adam Bain.

The study reveals that a Facebook post may be ill-timed if it’s during office hours because daily Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST). Therefore, companies that post all of their updates during the workday may be missing key opportunities to engage their fans during non-work hours. Read the full article at Mashable.com.

Takeaway: If you’ve got something to say and you want to increase your chances of being heard, say it on a Thursday or Friday at 7 am, 5 pm or 11 pm.

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