Monthly Archives: May 2011

How can social media help you if you are selling a service, not a product?

It can be easy to figure out how to promote your company’s product on social media platforms, but what if you are not selling a tangible product but rather a service? Here are five good reasons for service-based businesses to … Continue reading

Posted in Branding, Consumer Confidence, Facebook, Reputation Management, Social Media | Tagged , , , , | Leave a comment

Social media for small businesses: building a fan base and connecting with customers–one free cupcake at a time

In just a few years, Sprinkles Cupcakes has gone from being a relatively unknown bakery in Beverly Hills to major national buzz and 11 locations. Most of their success can be attributed to their smart use of social media, particularly … Continue reading

Posted in Advocates, Facebook, Food, Small Businesses, Social Media, Twitter | Tagged , , , , , , | Leave a comment

Why retailers should integrate mobile device technology into their marketing strategy

Shoppers are using smartphones to access websites and apps more than ever before, according to a report by ForeSee. Of those surveyed, 33% have used their phone to access a retailer website, and an additional 26% plan to access retailer … Continue reading

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QR codes–what are they and how can you use them in your social media strategy?

QR (Quick Response) codes are two-dimensional barcodes that are scannable by smartphone cameras when you download the appropriate QR reader app. You can generate your own QR code with the information you want others to read on their phones quickly. … Continue reading

Posted in Integrated Marketing, Mobile Devices, QR Codes, Retail, Social Media | Tagged , , , , | 1 Comment