Monthly Archives: June 2011

Be useful or be gone: how to connect with customers on Facebook and keep them engaged

Getting customers to “like” your brand on Facebook is only half the battle when it comes to social media engagement—the real struggle is to keep them “liking” you. Consumers are very selective about the brands they choose to support and … Continue reading

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Social media for social good

Social media isn’t just for selling goods or services, it can make an impact and send a powerful and serious message to its target audience. For instance, say that you’re in the public sector–what could you possibly do with social … Continue reading

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Is ROI getting lost in social media?

According to a recent study by the Harvard Business Review, nearly one-third (31%) of companies surveyed do not measure the effectiveness of social media and less than one-quarter (23%) are using social media analytic tools. With social media, a return … Continue reading

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Fun facts and clever uses for QR codes

QR (quick response) codes seem to be popping up in more and more places these days. These 2D barcodes, scannable by smartphones, were originally created by Toyota subsidiary Denso-Wave in 1994 for tracking vehicle parts. Now they are being used … Continue reading

Posted in Food, Mobile Devices, QR Codes, Real Estate, Retail, Social Media | Tagged , , , , , , , , | 5 Comments