Monthly Archives: August 2011

Using social media effectively in the real estate industry

The key to using social media effectively in the real estate industry is not to simply create a presence online, but to participate. According to, 84% of real estate professionals are now using social media. The main benefit of … Continue reading

Posted in Branding, Real Estate, Social Media, Strategy, Twitter, YouTube | Tagged , , , , | Leave a comment

How to inspire brand loyalty in a crowded marketplace

When it comes to earning and maintaining brand loyalty, there’s no one right strategy–grocery stores have loyalty cards, airlines have frequent flyer miles, some online retailers offer free shipping, while others award exclusive member discounts. But marketers need to understand … Continue reading

Posted in Brand Identity, Branding, Customer Service, Reputation Management, Social Media, Strategy | Tagged , , , , , | Leave a comment