Category Archives: Advocates

Americans spend more time on Facebook than any other website

Social media not only connects people with each other, but also with just about everything they buy, watch and consume. Nielsen’s new social media report looks at trends and consumption patterns across social media platforms in the U.S. and explores … Continue reading

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People care about causes more than brands

People rarely wonder about what they can do to promote or support a brand or product, but they do dream of ways to help their favorite cause. Whether it’s ending poverty, saving the environment or supporting a local charity, many … Continue reading

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Why do companies provide customer service on Twitter, but not on Facebook?

Regardless of industry, there seems to be a disparity in how companies respond to customer complaints online. Some do a great job of addressing customer issues on Twitter, but some of these same companies seem unwilling to respond to complaints … Continue reading

Posted in Advocates, Airlines, Customer Service, Facebook, Reputation Management, Travel, Twitter | Tagged , , , , , , , | Leave a comment

Social media for small businesses: building a fan base and connecting with customers–one free cupcake at a time

In just a few years, Sprinkles Cupcakes has gone from being a relatively unknown bakery in Beverly Hills to major national buzz and 11 locations. Most of their success can be attributed to their smart use of social media, particularly … Continue reading

Posted in Advocates, Facebook, Food, Small Businesses, Social Media, Twitter | Tagged , , , , , , | Leave a comment

How to be a smart cookie

How do you take a Facebook page about a cookie and turn it into something more? Simple–you tie in customer interaction with a good deed and give people an added incentive to visit your page and talk about your product. … Continue reading

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Should you keep your Facebook page focused on your products or customer feedback?

If you are a savvy company, you know how to use Facebook’s features to make sure that your company page stays focused on your products, not customer complaints or distracting fan posts. Well, isn’t Facebook supposed to engage your customers … Continue reading

Posted in Advocates, Facebook, Retail, Social Media | Tagged , , | 2 Comments