Category Archives: Branding

Using social media effectively in the real estate industry

The key to using social media effectively in the real estate industry is not to simply create a presence online, but to participate. According to Postling.com, 84% of real estate professionals are now using social media. The main benefit of … Continue reading

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How to inspire brand loyalty in a crowded marketplace

When it comes to earning and maintaining brand loyalty, there’s no one right strategy–grocery stores have loyalty cards, airlines have frequent flyer miles, some online retailers offer free shipping, while others award exclusive member discounts. But marketers need to understand … Continue reading

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Be useful or be gone: how to connect with customers on Facebook and keep them engaged

Getting customers to “like” your brand on Facebook is only half the battle when it comes to social media engagement—the real struggle is to keep them “liking” you. Consumers are very selective about the brands they choose to support and … Continue reading

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How can social media help you if you are selling a service, not a product?

It can be easy to figure out how to promote your company’s product on social media platforms, but what if you are not selling a tangible product but rather a service? Here are five good reasons for service-based businesses to … Continue reading

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Don’t let this happen to your company Facebook page–why monitoring and a call to action is necessary in social media

Zara, one of the largest international fashion companies, has more than 8 million fans on Facebook. But what happens to your social media strategy (if you can even call it that) when you post infrequently on your page, let the … Continue reading

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Fine dining, social media and mobile devices

Have you ever given your email address to a restaurant and never heard from them again? Devon Seafood Grill in Chicago is notably ahead of the game in the restaurant business and has one of the best email marketing campaigns. … Continue reading

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How can social media make a boring product exciting?

Let’s face it–unless you spend a lot of time in the kitchen or are a professional chef, blenders are pretty boring. Blendtec took a boring product and made it exciting with the use of social media. They produced a series … Continue reading

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