Category Archives: Facebook

Americans spend more time on Facebook than any other website

Social media not only connects people with each other, but also with just about everything they buy, watch and consume. Nielsen’s new social media report looks at trends and consumption patterns across social media platforms in the U.S. and explores … Continue reading

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Why do companies provide customer service on Twitter, but not on Facebook?

Regardless of industry, there seems to be a disparity in how companies respond to customer complaints online. Some do a great job of addressing customer issues on Twitter, but some of these same companies seem unwilling to respond to complaints … Continue reading

Posted in Advocates, Airlines, Customer Service, Facebook, Reputation Management, Travel, Twitter | Tagged , , , , , , , | Leave a comment

How to empower employees to interact directly with customers via social media

While traditional marketing and advertising lets you maintain control over your message, social media lets you bypass gatekeepers and interact directly with customers to collect immediate feedback and facilitate real-time interactions. This ability to bypass the “middle man” allows communicators … Continue reading

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Be useful or be gone: how to connect with customers on Facebook and keep them engaged

Getting customers to “like” your brand on Facebook is only half the battle when it comes to social media engagement—the real struggle is to keep them “liking” you. Consumers are very selective about the brands they choose to support and … Continue reading

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How can social media help you if you are selling a service, not a product?

It can be easy to figure out how to promote your company’s product on social media platforms, but what if you are not selling a tangible product but rather a service? Here are five good reasons for service-based businesses to … Continue reading

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Social media for small businesses: building a fan base and connecting with customers–one free cupcake at a time

In just a few years, Sprinkles Cupcakes has gone from being a relatively unknown bakery in Beverly Hills to major national buzz and 11 locations. Most of their success can be attributed to their smart use of social media, particularly … Continue reading

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Don’t make this social media faux pas

Retailer Club Monaco may not have made a fashion faux pas, but they certainly made a huge marketing one when they excluded (as of this post date) a major social media channel from their homepage. They encourage you to subscribe … Continue reading

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