Category Archives: Food

Show, don’t tell–the “next” concept in social media

The newly opened Next Restaurant in Chicago, co-created by Grant Achatz & Nick Kokonas, is not just about the food (though it very much is), it’s also about the experience. According to their website, here’s how they describe the concept: … Continue reading

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Is ROI getting lost in social media?

According to a recent study by the Harvard Business Review, nearly one-third (31%) of companies surveyed do not measure the effectiveness of social media and less than one-quarter (23%) are using social media analytic tools. With social media, a return … Continue reading

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Fun facts and clever uses for QR codes

QR (quick response) codes seem to be popping up in more and more places these days. These 2D barcodes, scannable by smartphones, were originally created by Toyota subsidiary Denso-Wave in 1994 for tracking vehicle parts. Now they are being used … Continue reading

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Social media for small businesses: building a fan base and connecting with customers–one free cupcake at a time

In just a few years, Sprinkles Cupcakes has gone from being a relatively unknown bakery in Beverly Hills to major national buzz and 11 locations. Most of their success can be attributed to their smart use of social media, particularly … Continue reading

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