Category Archives: Integrated Marketing

Mobile media and fundraising: how to get $100,000 in donations in less than two hours

I recently had the opportunity to attend the 2011 Momentum Awards Dinner, organized by the Chicagoland Entrepreneurial Center (CEC) and held at the Hilton Chicago, where about 950 attendees contributed to raising $100,000 to help the CEC reach their total … Continue reading

Posted in Integrated Marketing, Mobile Devices, Nonprofit, Social Media | Tagged , , , , , , | 1 Comment

Why retailers should integrate mobile device technology into their marketing strategy

Shoppers are using smartphones to access websites and apps more than ever before, according to a report by ForeSee. Of those surveyed, 33% have used their phone to access a retailer website, and an additional 26% plan to access retailer … Continue reading

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QR codes–what are they and how can you use them in your social media strategy?

QR (Quick Response) codes are two-dimensional barcodes that are scannable by smartphone cameras when you download the appropriate QR reader app. You can generate your own QR code with the information you want others to read on their phones quickly. … Continue reading

Posted in Integrated Marketing, Mobile Devices, QR Codes, Retail, Social Media | Tagged , , , , | 1 Comment

How do you re-energize an old brand?

What do you do when your brand is already well known, your company has been around for more than 70 years and you don’t need to convince consumers that your products work? You simply create a little buzz by doing … Continue reading

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How can social media make a boring product exciting?

Let’s face it–unless you spend a lot of time in the kitchen or are a professional chef, blenders are pretty boring. Blendtec took a boring product and made it exciting with the use of social media. They produced a series … Continue reading

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Is anyone out there reading your tweets?

Social media outlets today are so saturated with content that it’s hard to tell what, if anything, gets heard. It’s kind of like the old saying “If a tree falls in a forest and no one is around to hear … Continue reading

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