Category Archives: Mobile Devices

Mobile media and fundraising: how to get $100,000 in donations in less than two hours

I recently had the opportunity to attend the 2011 Momentum Awards Dinner, organized by the Chicagoland Entrepreneurial Center (CEC) and held at the Hilton Chicago, where about 950 attendees contributed to raising $100,000 to help the CEC reach their total … Continue reading

Posted in Integrated Marketing, Mobile Devices, Nonprofit, Social Media | Tagged , , , , , , | 1 Comment

Americans spend more time on Facebook than any other website

Social media not only connects people with each other, but also with just about everything they buy, watch and consume. Nielsen’s new social media report looks at trends and consumption patterns across social media platforms in the U.S. and explores … Continue reading

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Is ROI getting lost in social media?

According to a recent study by the Harvard Business Review, nearly one-third (31%) of companies surveyed do not measure the effectiveness of social media and less than one-quarter (23%) are using social media analytic tools. With social media, a return … Continue reading

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Fun facts and clever uses for QR codes

QR (quick response) codes seem to be popping up in more and more places these days. These 2D barcodes, scannable by smartphones, were originally created by Toyota subsidiary Denso-Wave in 1994 for tracking vehicle parts. Now they are being used … Continue reading

Posted in Food, Mobile Devices, QR Codes, Real Estate, Retail, Social Media | Tagged , , , , , , , , | 5 Comments

Why retailers should integrate mobile device technology into their marketing strategy

Shoppers are using smartphones to access websites and apps more than ever before, according to a report by ForeSee. Of those surveyed, 33% have used their phone to access a retailer website, and an additional 26% plan to access retailer … Continue reading

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QR codes–what are they and how can you use them in your social media strategy?

QR (Quick Response) codes are two-dimensional barcodes that are scannable by smartphone cameras when you download the appropriate QR reader app. You can generate your own QR code with the information you want others to read on their phones quickly. … Continue reading

Posted in Integrated Marketing, Mobile Devices, QR Codes, Retail, Social Media | Tagged , , , , | 1 Comment

Fine dining, social media and mobile devices

Have you ever given your email address to a restaurant and never heard from them again? Devon Seafood Grill in Chicago is notably ahead of the game in the restaurant business and has one of the best email marketing campaigns. … Continue reading

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