Category Archives: Retail

How to empower employees to interact directly with customers via social media

While traditional marketing and advertising lets you maintain control over your message, social media lets you bypass gatekeepers and interact directly with customers to collect immediate feedback and facilitate real-time interactions. This ability to bypass the “middle man” allows communicators … Continue reading

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Be useful or be gone: how to connect with customers on Facebook and keep them engaged

Getting customers to “like” your brand on Facebook is only half the battle when it comes to social media engagement—the real struggle is to keep them “liking” you. Consumers are very selective about the brands they choose to support and … Continue reading

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Fun facts and clever uses for QR codes

QR (quick response) codes seem to be popping up in more and more places these days. These 2D barcodes, scannable by smartphones, were originally created by Toyota subsidiary Denso-Wave in 1994 for tracking vehicle parts. Now they are being used … Continue reading

Posted in Food, Mobile Devices, QR Codes, Real Estate, Retail, Social Media | Tagged , , , , , , , , | 5 Comments

Why retailers should integrate mobile device technology into their marketing strategy

Shoppers are using smartphones to access websites and apps more than ever before, according to a report by ForeSee. Of those surveyed, 33% have used their phone to access a retailer website, and an additional 26% plan to access retailer … Continue reading

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QR codes–what are they and how can you use them in your social media strategy?

QR (Quick Response) codes are two-dimensional barcodes that are scannable by smartphone cameras when you download the appropriate QR reader app. You can generate your own QR code with the information you want others to read on their phones quickly. … Continue reading

Posted in Integrated Marketing, Mobile Devices, QR Codes, Retail, Social Media | Tagged , , , , | 1 Comment

Don’t make this social media faux pas

Retailer Club Monaco may not have made a fashion faux pas, but they certainly made a huge marketing one when they excluded (as of this post date) a major social media channel from their homepage. They encourage you to subscribe … Continue reading

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Don’t let this happen to your company Facebook page–why monitoring and a call to action is necessary in social media

Zara, one of the largest international fashion companies, has more than 8 million fans on Facebook. But what happens to your social media strategy (if you can even call it that) when you post infrequently on your page, let the … Continue reading

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