Category Archives: Social Media

Mobile media and fundraising: how to get $100,000 in donations in less than two hours

I recently had the opportunity to attend the 2011 Momentum Awards Dinner, organized by the Chicagoland Entrepreneurial Center (CEC) and held at the Hilton Chicago, where about 950 attendees contributed to raising $100,000 to help the CEC reach their total … Continue reading

Posted in Integrated Marketing, Mobile Devices, Nonprofit, Social Media | Tagged , , , , , , | 1 Comment

Americans spend more time on Facebook than any other website

Social media not only connects people with each other, but also with just about everything they buy, watch and consume. Nielsen’s new social media report looks at trends and consumption patterns across social media platforms in the U.S. and explores … Continue reading

Posted in Advocates, Facebook, Mobile Devices, ROI, Social Media | Tagged , , , , | Leave a comment

People care about causes more than brands

People rarely wonder about what they can do to promote or support a brand or product, but they do dream of ways to help their favorite cause. Whether it’s ending poverty, saving the environment or supporting a local charity, many … Continue reading

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Using social media effectively in the real estate industry

The key to using social media effectively in the real estate industry is not to simply create a presence online, but to participate. According to Postling.com, 84% of real estate professionals are now using social media. The main benefit of … Continue reading

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How to inspire brand loyalty in a crowded marketplace

When it comes to earning and maintaining brand loyalty, there’s no one right strategy–grocery stores have loyalty cards, airlines have frequent flyer miles, some online retailers offer free shipping, while others award exclusive member discounts. But marketers need to understand … Continue reading

Posted in Brand Identity, Branding, Customer Service, Reputation Management, Social Media, Strategy | Tagged , , , , , | Leave a comment

How to empower employees to interact directly with customers via social media

While traditional marketing and advertising lets you maintain control over your message, social media lets you bypass gatekeepers and interact directly with customers to collect immediate feedback and facilitate real-time interactions. This ability to bypass the “middle man” allows communicators … Continue reading

Posted in Customer Service, Facebook, Retail, Social Media | Tagged , , | Leave a comment

Show, don’t tell–the “next” concept in social media

The newly opened Next Restaurant in Chicago, co-created by Grant Achatz & Nick Kokonas, is not just about the food (though it very much is), it’s also about the experience. According to their website, here’s how they describe the concept: … Continue reading

Posted in Dining, Food, Social Media, YouTube | Tagged , , , | Leave a comment