Category Archives: Strategy

Using social media effectively in the real estate industry

The key to using social media effectively in the real estate industry is not to simply create a presence online, but to participate. According to Postling.com, 84% of real estate professionals are now using social media. The main benefit of … Continue reading

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How to inspire brand loyalty in a crowded marketplace

When it comes to earning and maintaining brand loyalty, there’s no one right strategy–grocery stores have loyalty cards, airlines have frequent flyer miles, some online retailers offer free shipping, while others award exclusive member discounts. But marketers need to understand … Continue reading

Posted in Brand Identity, Branding, Customer Service, Reputation Management, Social Media, Strategy | Tagged , , , , , | Leave a comment

Don’t let this happen to your company Facebook page–why monitoring and a call to action is necessary in social media

Zara, one of the largest international fashion companies, has more than 8 million fans on Facebook. But what happens to your social media strategy (if you can even call it that) when you post infrequently on your page, let the … Continue reading

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