Category Archives: Twitter

Using social media effectively in the real estate industry

The key to using social media effectively in the real estate industry is not to simply create a presence online, but to participate. According to Postling.com, 84% of real estate professionals are now using social media. The main benefit of … Continue reading

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Why do companies provide customer service on Twitter, but not on Facebook?

Regardless of industry, there seems to be a disparity in how companies respond to customer complaints online. Some do a great job of addressing customer issues on Twitter, but some of these same companies seem unwilling to respond to complaints … Continue reading

Posted in Advocates, Airlines, Customer Service, Facebook, Reputation Management, Travel, Twitter | Tagged , , , , , , , | Leave a comment

Social media for small businesses: building a fan base and connecting with customers–one free cupcake at a time

In just a few years, Sprinkles Cupcakes has gone from being a relatively unknown bakery in Beverly Hills to major national buzz and 11 locations. Most of their success can be attributed to their smart use of social media, particularly … Continue reading

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Don’t make this social media faux pas

Retailer Club Monaco may not have made a fashion faux pas, but they certainly made a huge marketing one when they excluded (as of this post date) a major social media channel from their homepage. They encourage you to subscribe … Continue reading

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Timing really is everything

It’s a popular sentiment that no one likes Mondays and that Thursdays and Fridays are favorite days of the week. This apparently applies to social media as well–the day of the week and time of day can have a huge … Continue reading

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Is anyone out there reading your tweets?

Social media outlets today are so saturated with content that it’s hard to tell what, if anything, gets heard. It’s kind of like the old saying “If a tree falls in a forest and no one is around to hear … Continue reading

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How to recover gracefully from a social media gaffe

What happens when one of your employees makes a mistake and accidentally posts a personal tweet out on the organization’s Twitter feed? It happened to the American Red Cross when social media specialist Gloria Huang sent the following rogue tweet … Continue reading

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