Tag Archives: Audience

Mobile media and fundraising: how to get $100,000 in donations in less than two hours

I recently had the opportunity to attend the 2011 Momentum Awards Dinner, organized by the Chicagoland Entrepreneurial Center (CEC) and held at the Hilton Chicago, where about 950 attendees contributed to raising $100,000 to help the CEC reach their total … Continue reading

Posted in Integrated Marketing, Mobile Devices, Nonprofit, Social Media | Tagged , , , , , , | 1 Comment

Americans spend more time on Facebook than any other website

Social media not only connects people with each other, but also with just about everything they buy, watch and consume. Nielsen’s new social media report looks at trends and consumption patterns across social media platforms in the U.S. and explores … Continue reading

Posted in Advocates, Facebook, Mobile Devices, ROI, Social Media | Tagged , , , , | Leave a comment

Social media for social good

Social media isn’t just for selling goods or services, it can make an impact and send a powerful and serious message to its target audience. For instance, say that you’re in the public sector–what could you possibly do with social … Continue reading

Posted in Social Media, YouTube | Tagged , , , , | Leave a comment

Social media for small businesses: building a fan base and connecting with customers–one free cupcake at a time

In just a few years, Sprinkles Cupcakes has gone from being a relatively unknown bakery in Beverly Hills to major national buzz and 11 locations. Most of their success can be attributed to their smart use of social media, particularly … Continue reading

Posted in Advocates, Facebook, Food, Small Businesses, Social Media, Twitter | Tagged , , , , , , | Leave a comment

How a viral video can take your product from obscurity to $1 million in sales

Robert Wagstaff thought he had a best seller on his hands when he invented a tongue brush to cure bad breath, but years later, after dozens of pitches to dentists and retailers and a $40,000 TV infomercial, he realized he … Continue reading

Posted in Social Media, YouTube | Tagged , , , | Leave a comment

You don’t have to be a fast talker to get your message across

JetBlue recently launched their new “Mr. Nonstop” ad campaign to highlight that they now offer 100 daily nonstop flights from Boston’s Logan International Airport. Their message is simple–to own the idea of nonstop. And who better to get the word … Continue reading

Posted in Airlines, Social Media, Travel, YouTube | Tagged , , , | 2 Comments

How do you re-energize an old brand?

What do you do when your brand is already well known, your company has been around for more than 70 years and you don’t need to convince consumers that your products work? You simply create a little buzz by doing … Continue reading

Posted in Brand Identity, Facebook, Integrated Marketing, YouTube | Tagged , , , , , , | Leave a comment