Tag Archives: Branding

Be useful or be gone: how to connect with customers on Facebook and keep them engaged

Getting customers to “like” your brand on Facebook is only half the battle when it comes to social media engagement—the real struggle is to keep them “liking” you. Consumers are very selective about the brands they choose to support and … Continue reading

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How can social media help you if you are selling a service, not a product?

It can be easy to figure out how to promote your company’s product on social media platforms, but what if you are not selling a tangible product but rather a service? Here are five good reasons for service-based businesses to … Continue reading

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How do you re-energize an old brand?

What do you do when your brand is already well known, your company has been around for more than 70 years and you don’t need to convince consumers that your products work? You simply create a little buzz by doing … Continue reading

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Fine dining, social media and mobile devices

Have you ever given your email address to a restaurant and never heard from them again? Devon Seafood Grill in Chicago is notably ahead of the game in the restaurant business and has one of the best email marketing campaigns. … Continue reading

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How can social media make a boring product exciting?

Let’s face it–unless you spend a lot of time in the kitchen or are a professional chef, blenders are pretty boring. Blendtec took a boring product and made it exciting with the use of social media. They produced a series … Continue reading

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