Tag Archives: Fan Engagement

Mobile media and fundraising: how to get $100,000 in donations in less than two hours

I recently had the opportunity to attend the 2011 Momentum Awards Dinner, organized by the Chicagoland Entrepreneurial Center (CEC) and held at the Hilton Chicago, where about 950 attendees contributed to raising $100,000 to help the CEC reach their total … Continue reading

Posted in Integrated Marketing, Mobile Devices, Nonprofit, Social Media | Tagged , , , , , , | 1 Comment

Americans spend more time on Facebook than any other website

Social media not only connects people with each other, but also with just about everything they buy, watch and consume. Nielsen’s new social media report looks at trends and consumption patterns across social media platforms in the U.S. and explores … Continue reading

Posted in Advocates, Facebook, Mobile Devices, ROI, Social Media | Tagged , , , , | Leave a comment

People care about causes more than brands

People rarely wonder about what they can do to promote or support a brand or product, but they do dream of ways to help their favorite cause. Whether it’s ending poverty, saving the environment or supporting a local charity, many … Continue reading

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Social media for small businesses: building a fan base and connecting with customers–one free cupcake at a time

In just a few years, Sprinkles Cupcakes has gone from being a relatively unknown bakery in Beverly Hills to major national buzz and 11 locations. Most of their success can be attributed to their smart use of social media, particularly … Continue reading

Posted in Advocates, Facebook, Food, Small Businesses, Social Media, Twitter | Tagged , , , , , , | Leave a comment