Tag Archives: Messaging

Social media for social good

Social media isn’t just for selling goods or services, it can make an impact and send a powerful and serious message to its target audience. For instance, say that you’re in the public sector–what could you possibly do with social … Continue reading

Posted in Social Media, YouTube | Tagged , , , , | Leave a comment

You don’t have to be a fast talker to get your message across

JetBlue recently launched their new “Mr. Nonstop” ad campaign to highlight that they now offer 100 daily nonstop flights from Boston’s Logan International Airport. Their message is simple–to own the idea of nonstop. And who better to get the word … Continue reading

Posted in Airlines, Social Media, Travel, YouTube | Tagged , , , | 2 Comments

Five examples of guerrilla marketing done right

As a company, what do you do when consumers have grown tired of and immune to big budget advertising? Some turn to guerrilla marketing and create clever small-scale or large-scale stunts to shock audiences and promote their brand. Guerrilla marketing … Continue reading

Posted in Social Media, YouTube | Tagged , , , , , , | 1 Comment