Tag Archives: ROI

Americans spend more time on Facebook than any other website

Social media not only connects people with each other, but also with just about everything they buy, watch and consume. Nielsen’s new social media report looks at trends and consumption patterns across social media platforms in the U.S. and explores … Continue reading

Posted in Advocates, Facebook, Mobile Devices, ROI, Social Media | Tagged , , , , | Leave a comment

Is ROI getting lost in social media?

According to a recent study by the Harvard Business Review, nearly one-third (31%) of companies surveyed do not measure the effectiveness of social media and less than one-quarter (23%) are using social media analytic tools. With social media, a return … Continue reading

Posted in Food, Mobile Devices, ROI, Social Media | Tagged , | Leave a comment