Tag Archives: Viral Videos

How a viral video can take your product from obscurity to $1 million in sales

Robert Wagstaff thought he had a best seller on his hands when he invented a tongue brush to cure bad breath, but years later, after dozens of pitches to dentists and retailers and a $40,000 TV infomercial, he realized he … Continue reading

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How do you re-energize an old brand?

What do you do when your brand is already well known, your company has been around for more than 70 years and you don’t need to convince consumers that your products work? You simply create a little buzz by doing … Continue reading

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